Email Marketing: HTML vs Plain Text Newsletters, the Face Off!

Large companies (from all your favorite clothing shops to airlines and hotels) send email newsletters with graphics, images and formatting all the time and they make it into your Inbox. So why do YOUR pretty HTML format email newsletters end up in spam filters with a pitiful open rate? Should you consider only using Plain […]

Email Marketing Mistakes – 4 Things That Will Annoy Users & Kill Your Mailing List

Realistically, the majority of your mailing list is ambivalent about you and your product. They ignore your emails, maybe even thinking they will get back to read it later, but they don’t. That’s not great and you need to work on being more relevant, interesting and connected to improve your open rate; but “annoying” is the […]

Email Marketing for After Sales Follow-Up — and other important points of interaction

Usually I am tweeting about bad email marketing examples I see in my Inbox, but today I am delighted to share a good example! I coach my clients to plan interactions with their prospects and customers  (whether by email, phone or social media – depending on the situation) at many points along the way: first interaction, […]