Online Advertising: Three Mistakes You Can’t Afford to Make

Are you paying out for online advertising and not getting significant results for your business?  Make sure you aren’t making these 3 common mistakes! More and more businesses are turning to paid online advertising, most commonly Google AdWords or Facebook Advertising, for a number of reasons: Search engine optimization takes effort – and time and […]

Move a Website and Keep Your Search Rankings & Traffic

When you move a website in a way that will change the URLs of the pages, it is important to ensure that search engines and other traffic to your site can follow the old URLs to the new URLs or: visitors to your site, either through bookmarks or links on other sites, will find  broken links […]

Three Big Stories in Online Marketing Announced Today

What Twitter, no big announcement today? LinkedIn, Facebook and Google all had big news – especially for those of us in Ireland today: LinkedIn is to create 100 jobs in Dublin. “The jobs, which will be available over the next 12 months, will include graduate and experienced positions, with opportunities in sales, business development, marketing, […]

New Google Place Search Layout May Mean Big Change for ‘Local’ SEO

I have been setting up Google Places listings (previously known as Local Business Center listings) for clients since they started to appear in search results, but now it is even more important to make sure you have a listing and that it is optimised for best results in search engines as yesterday Google announced a […]

Google Instant – Findings of our Panel of SEO Experts

On the 9th of September Krishna De and I organised a panel of SEO experts for an online discussion on the newly launched Google Instant and it’s impact on business owners. Thanks to John Ring, David Quaid, Jill Whalen and Joost de Valk for joining us on such short notice and to Jessica Bowman, who […]