Digital appetites: what are consumers doing online?

This week I’m pleased to include a guest post from Kat Prescott… Plenty of news circulates over the amount of internet services available in Ireland and around the world, with 65% of the country already benefiting from broadband services. What you don’t often hear about is how our appetites are changing when it comes to what we’re […]

RSS Feeds: The Most Powerful Online Marketing Tool You May Not Know About

Are you looking for ways to get content ideas for your website, email newsletters and social media posts? Are you sure that your own content is reaching as many people as possible? RSS Feeds offer a great way for you to keep up with what’s going on in current events, your industry and on all […]

Online Advertising: Three Mistakes You Can’t Afford to Make

Are you paying out for online advertising and not getting significant results for your business?  Make sure you aren’t making these 3 common mistakes! More and more businesses are turning to paid online advertising, most commonly Google AdWords or Facebook Advertising, for a number of reasons: Search engine optimization takes effort – and time and […]

How to Increase Website Sales

Looking for better results from your online marketing techniques? You need to focus on how to increase website sales! You can be on Twitter and Facebook 24/7, writing blog posts on a daily basis and building a large mailing list; but if your website is not optimized for sales, you will waste all your other […]

Online Marketing: Where Patience is Your Greatest Virtue

In an earlier post, Timing is Everything in Online Marketing, I discuss how effective scheduling and planning can make or break your online marketing success. Business owners, even those that are experienced online marketers, commonly fail in two main areas with scheduling and planning: NOT taking the time to make an online marketing plan and schedule […]