Celebrities on Twitter: There Ought to be a Law

Wayne Rooney, another UK footballer and Nike have had their wrists slapped by the UK’s Advertising Standards Authority over tweets that were devised by the Nike marketing team to promote their #makeitcount campaign. (Check out that stream for interesting comments by Twitter users on this ban.) “Both footballers have now been banned from repeating the messages in […]

Looking for more action [on Twitter]?

On Twitter, like the rest of the world, real or virtual, people are more likely to connect with other people as individuals that as businesses or brands — and I mean ‘connect’ in the psychological way as well as the social networking way. Most business owners these days do understand that social networks are valuable marketing […]