To increase online sales from your marketing campaigns; whether you are running Google Ads, sponsored Facebook posts, or perhaps a print ad in a magazine or newspaper; lead your audience directly to a …
9 Things to Do NOW to Stay Engaged with Your Customers
You may be working on a plan to start your business back up when the stay at home orders are relaxed, but it's just as important to stay engaged with your customers now and maintain engagement going …
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Email Marketing: HTML vs Plain Text Newsletters, the Face Off!
Large companies (from all your favorite clothing shops to airlines and hotels) send email newsletters with graphics, images and formatting all the time and they make it into your Inbox. So why do …
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Email Marketing Mistakes – 4 Things That Will Annoy Users & Kill Your Mailing List
Realistically, the majority of your mailing list is ambivalent about you and your product. They ignore your emails, maybe even thinking they will get back to read it later, but they don't. That's not …
Email Marketing for After Sales Follow-Up — and other important points of interaction
Usually I am tweeting about bad email marketing examples I see in my Inbox, but today I am delighted to share a good example! I coach my clients to plan interactions with their prospects and …