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Internet Marketing Goals Form (download)

November 16, 2011

internet marketing performanceHow can you get what you want out of your online marketing campaign if you don’t set out what your specific goals are?

When you start a business, or some point in managing your business, you will create a Business Plan.  You may do this because you know it is a good thing to do so you are focused in running your business or may be required to do one by your bank manager when you are looking for funding, etc.  It’s a fact that many people are so busy with the set up and day to day operations of their businesses that they don’t get around to this — and so it is even less likely that they will set out a specific online marketing plan, but in these days when budgets are tighter than ever and online marketing is a big part of making or breaking a business, it is more important than ever.

Determining your Online Marketing Goals should be the first step in setting out your Online Marketing Plan. While all of the steps are important, this first step will ensure that you are focused on the actual results you want to achieve and also set a benchmark so that you can see where your results are coming from.

This process will also highlight other areas that you can tighten up on to ensure best results; i.e. do you have a system to note how customers heard about you so that you can see which of your marketing efforts are most effective?

Use the form below to note your current situation regarding sales, number of clients, from various activities, etc.

Internet Marketing Goals Form

There are columns to include future statistics so that you can compare results and determine where you can improve performance.  Be sure to include additional types of information to track relevant to your own business that I may not have included (i.e. number of memberships, repeat customers, etc.)

For more tips on determining your internet marketing goals and setting out your online marketing plan, refer to my Search Engine Journal article:

Online Marketing in 2011: 4 Things to Do Now to Be Prepared

All of the information on the article is relevant in any year.

Have you already formally laid out the goals for your internet marketing activities?  What tools did you use? Do you have any other tips on this?

If you use this form please let me know how you get on or ask any questions you have here in the comments or on Twitter or Facebook.

Filed Under: Business Advice, Internet Marketing Tools, Tutorials & Support

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What My Clients Say…

She will help you maximize your results and help you increase your ranking organically

Trident Holiday Homes Ireland

We found Ann to be very approachable and friendly, she even took time out of her vacation in Ireland to visit our office. Ann was available at the end of a phone to answer any queries we had. All in all, I would recommend Ann to anyone who is looking for a digital marketing consultant and coach, she will help you maximize your results and help you increase your ranking organically.

Eilís McDermott, Senior Marketing Executive
Trident Holiday Homes

It was like a light was turned on for me

The Smart Happy Project

When I joined Sarah Leather and Ann Donnelly’s course, “How to Make Money Online and Become an Entrepreneurial Goddess”, I had a seed of an idea that at some point I thought I might need a website and this course could help with that. I was right about that, but what the course showed me was so much more. It was like a light was turned on for me. Being shown the simple online tools that can assist in researching, setting up, monetising and promoting your site has been invaluable (and all without the boring tech jargon that just numbs any creativity one might have had). I have gone from seed of an idea to completed website in 5 months, and yes I am proud of that! Anyone with an entrepreneurial side and wanting to do something new needs to do this course, without a doubt.

Lisa Lillywhite
The Smart Happy Project

Without a doubt the best course I’ve ever done

glyniss trinder
“How to Make Money Online and Become an Entrepreneurial Goddess” is without doubt the best course I’ve ever done. The sessions had so much content and were made really interesting by Sarah Leather and Ann Donnelly’s well thought out presentation. I was aware how marketing on the internet was so powerful but had no idea how to draw people to my website. Now with all I’ve learnt I’m so amazed by how much my profile has lifted. I highly recommend this course to anyone who wants to make more money online.
Glynnis Trinder
GlynissTrinder.com

A great speaker and a knowledgeable advisor

Greg Mulcahy

While filming Ann’s talk at a Business of Social Media Conference, I was distracted by her highly creative manner of explaining social media and internet marketing for business. Her knowledge on the subject is vast, and her skills in re-producing that knowledge are plentiful. A great speaker and a knowledgeable advisor.

Greg Mulcahy
Video Producer and Owner of Vale Media Video Production Services

detailed understanding of the issues that faced a start up company

nic slocum

The website Ann created for us has been the single most important marketing tool we have used these past 14 years of operation. Better than social media and brochures combined I would say! It’s stunning position when whale watching is searched for has been a significant part of that success and, without a doubt, our position on search engines was achieved quickly and efficiently as a result of Ann’s detailed understanding of the issues that faced a start up company wanting to achieve a meaningful and valuable internet presence. Easy to work with, proficient and detailed.

Nic Slocum
Whale Watch West Cork

She gets results

flor mccarthy

Ann has been instrumental in developing our use of social media for our business and our online marketing. I have found Ann great to work with, very knowledgeable and most importantly: she gets results.

Flor McCarthy
McCarthy & Co.

someone who knows what they are talking about

Tony Cantwell, The Baby Greeting Company

Can’t recommend Ann Donnelly highly enough. There are people who talk about web solutions and it is evident they don’t have much hands on experience; but Ann has been trying, testing and expanding her work experience for many years and it is refreshing and reassuring to work with someone who knows what they are talking about.

She is a great web designer, who takes time to listen to what you want and to understand your business. She applies this knowledge then to her work and end product. She is creative and inventive and has offered plenty of suggestions to improve our website in terms of efficiency and customer service. Ann is trustworthy and reliable and I would have no hesitation is recommending her for any web project.

Tony Cantwell
The Baby Greeting Card Company

no jargon attitude

imagination attic

Ann is a very easy person to talk to; and she talks to you with a no jargon attitude which is of great help to someone who doesn’t know that much about web sites. She is a well versed person in her line of work and guides you through everything. She is a very trustworthy person and can be relied on to give you her honest opinion.

Caroline Jennings
Imagination Attic
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