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Three Big Stories in Online Marketing Announced Today

March 30, 2011

What Twitter, no big announcement today? LinkedIn, Facebook and Google all had big news – especially for those of us in Ireland today:

linkedin to create 100 jobs in IrelandLinkedIn is to create 100 jobs in Dublin. “The jobs, which will be available over the next 12 months, will include graduate and experienced positions, with opportunities in sales, business development, marketing, customer services, finance, HR and operations. There are already more than 15 jobs on offer today.” Read more: http://www.siliconrepublic.com/careers-centre/item/21154-linkedin-to-create-100-new/

 

facebook deals launched in IrelandFacebook Deals launched in Ireland Today. “Starting today, businesses in Ireland will be able to offer you Deals when you check in to their Places on Facebook. There are some great launch offers from A|Wear, AXA, Champion, Guinness Storehouse, Insomnia, Meteor, Milano and SuperValu.” Read more: http://www.facebook.com/notes/facebook-dublin/facebook-deals-launches-in-ireland-today/10150147347868011

google introduces +1 buttonGoogle announced it’s next stage in social search with it’s +1 button. As an SEO specialist this is the news that interests me the most.  Registered users will be able to click the +1 button on search results and AdWords ads that they want to recommend to their ‘friends’.  At the moment the +1 button is only being shown for a limited number of users and it will roll out across Google.com for English language users in the coming weeks.

Example of Google +1 Button in Search Results

They will also be rolling out the ability to add the +1 button to your own website.  You can register to be notified when this will be available at https://services.google.com/fb/forms/plusonesignup/.

The important item for SEOs and website owners is that Google says that “We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking, including social signals from other services. For +1’s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality over time.” So we can expect many people to start ‘playing’ with the +1 button to boost rankings, but as it will depend on being a registered user, it may make it easier for Google to track and prevent serious abuse.

Will the +1 Button help Google in it’s battle with Facebook for users?  Facebook is still a better interface for relating with your real friends and others with similar interests and will probably still be a better forum for finding out what your friends recommend, but Google will still be a better search engine and the +1 button may become an indicator of the results that are relevant to you — if your Google connections are relevant to you!

As I do use so many Google applications and services, I’d love to see them have more integration with my social media channels, but I’m afraid this may not be it — and I’m hoping it’s not going to cause difficulties in maintaining solid organic search results for my sites!

Read more: http://googlewebmastercentral.blogspot.com/2011/03/introducing-1-button.html

Filed Under: Facebook, Google, News, Online Marketing

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What My Clients Say…

She will help you maximize your results and help you increase your ranking organically

Trident Holiday Homes Ireland

We found Ann to be very approachable and friendly, she even took time out of her vacation in Ireland to visit our office. Ann was available at the end of a phone to answer any queries we had. All in all, I would recommend Ann to anyone who is looking for a digital marketing consultant and coach, she will help you maximize your results and help you increase your ranking organically.

Eilís McDermott, Senior Marketing Executive
Trident Holiday Homes

It was like a light was turned on for me

The Smart Happy Project

When I joined Sarah Leather and Ann Donnelly’s course, “How to Make Money Online and Become an Entrepreneurial Goddess”, I had a seed of an idea that at some point I thought I might need a website and this course could help with that. I was right about that, but what the course showed me was so much more. It was like a light was turned on for me. Being shown the simple online tools that can assist in researching, setting up, monetising and promoting your site has been invaluable (and all without the boring tech jargon that just numbs any creativity one might have had). I have gone from seed of an idea to completed website in 5 months, and yes I am proud of that! Anyone with an entrepreneurial side and wanting to do something new needs to do this course, without a doubt.

Lisa Lillywhite
The Smart Happy Project

Without a doubt the best course I’ve ever done

glyniss trinder
“How to Make Money Online and Become an Entrepreneurial Goddess” is without doubt the best course I’ve ever done. The sessions had so much content and were made really interesting by Sarah Leather and Ann Donnelly’s well thought out presentation. I was aware how marketing on the internet was so powerful but had no idea how to draw people to my website. Now with all I’ve learnt I’m so amazed by how much my profile has lifted. I highly recommend this course to anyone who wants to make more money online.
Glynnis Trinder
GlynissTrinder.com

A great speaker and a knowledgeable advisor

Greg Mulcahy

While filming Ann’s talk at a Business of Social Media Conference, I was distracted by her highly creative manner of explaining social media and internet marketing for business. Her knowledge on the subject is vast, and her skills in re-producing that knowledge are plentiful. A great speaker and a knowledgeable advisor.

Greg Mulcahy
Video Producer and Owner of Vale Media Video Production Services

detailed understanding of the issues that faced a start up company

nic slocum

The website Ann created for us has been the single most important marketing tool we have used these past 14 years of operation. Better than social media and brochures combined I would say! It’s stunning position when whale watching is searched for has been a significant part of that success and, without a doubt, our position on search engines was achieved quickly and efficiently as a result of Ann’s detailed understanding of the issues that faced a start up company wanting to achieve a meaningful and valuable internet presence. Easy to work with, proficient and detailed.

Nic Slocum
Whale Watch West Cork

She gets results

flor mccarthy

Ann has been instrumental in developing our use of social media for our business and our online marketing. I have found Ann great to work with, very knowledgeable and most importantly: she gets results.

Flor McCarthy
McCarthy & Co.

someone who knows what they are talking about

Tony Cantwell, The Baby Greeting Company

Can’t recommend Ann Donnelly highly enough. There are people who talk about web solutions and it is evident they don’t have much hands on experience; but Ann has been trying, testing and expanding her work experience for many years and it is refreshing and reassuring to work with someone who knows what they are talking about.

She is a great web designer, who takes time to listen to what you want and to understand your business. She applies this knowledge then to her work and end product. She is creative and inventive and has offered plenty of suggestions to improve our website in terms of efficiency and customer service. Ann is trustworthy and reliable and I would have no hesitation is recommending her for any web project.

Tony Cantwell
The Baby Greeting Card Company

no jargon attitude

imagination attic

Ann is a very easy person to talk to; and she talks to you with a no jargon attitude which is of great help to someone who doesn’t know that much about web sites. She is a well versed person in her line of work and guides you through everything. She is a very trustworthy person and can be relied on to give you her honest opinion.

Caroline Jennings
Imagination Attic
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