Content Creation

Inconsistent content production (bursts of activity followed by silence)
Content created without strategic alignment to business goals
Difficulty measuring ROI from content efforts
Poor coordination between content creation and distribution efforts
Content that fails to address specific audience needs at different funnel stages
Inability to scale content production effectively

My Solution: Strategic Content Creation & Delivery Systems

Business Operations Consultant Ann Donnelly

Audience Research & Persona Development
Content Audit & Gap Analysis
Competitor Content Analysis
Strategic Content Pillars
Content Goals & KPIs
Channel Strategy
Content Production Framework
Distribution optimization
Monitoring and refinement

My Results

Increased organic traffic from targeted keywords (and AI results)
Higher engagement rates across content pieces
Improved conversion rates from content to leads
More consistent publishing cadence
Greater alignment between content and sales needs
Reduced time to produce new content
Maximize ROI

Strategic Content Creation & Delivery Systems

Sustainable content development systems to drive measurable results aligned with your goals.

book a free discovery call!

Inconsistent Content Production

Many businesses struggle with maintaining a steady flow of content, often experiencing “bursts of activity followed by silence”. This inconsistent content production means that after an initial push, content creation often dwindles or stops entirely when teams get busy.

Example: A business might publish several blog posts in one month, then go silent for two months, only to produce a burst of social media content before another period of inactivity. This sporadic output prevents them from building a consistent audience and maintaining brand visibility.

Why it’s a challenge: This inconsistency often stems from a lack of a sustainable publishing schedule and defined content workflows. Without a clear editorial calendar and resource planning, internal teams can become overwhelmed, leading to the inability to scale content production effectively.

Content Created Without Strategic Alignment to Business Goals

A common pain point for businesses is creating content without strategic alignment to business goals. This means content is produced without a clear purpose or connection to the business’s aims, such as lead generation or sales.

Example: A company might spend significant resources creating a series of highly engaging videos that don’t ultimately lead to new leads or sales because the content fails to address specific audience needs at different funnel stages.

Why it’s a challenge: Without a comprehensive content strategy document that outlines audience research, persona development, and content goals, efforts can be misguided. When content isn’t aligned with the entire business strategy and sales funnel, it often leads to wasted resources and a lack of clear direction.

Difficulty Measuring ROI from Content Efforts

Businesses frequently struggle to measure ROI from content efforts. This makes it challenging to understand the true impact of their content marketing investments and justify ongoing spending.

Example: A business invests heavily in content marketing but cannot definitively say how much that investment has contributed to increased sales or customer acquisition. They might see website traffic increase, but struggle to connect it directly to revenue, leading to the feeling that “We’ve tried content marketing before without results”.

Why it’s a challenge: Many businesses lack the content measurement dashboard and established KPIs needed to track performance effectively. Without a clear understanding of how content is performing against business objectives, it isn’t easy to refine strategies, optimize distribution, and demonstrate the tangible value of content to stakeholders.

More Issues Businesses Have with Content Creation

Gathering and acting on customer feedback effectively: Many businesses struggle to collect meaningful feedback and translate it into actionable improvements.
Poor Coordination Between Content Creation and Distribution Efforts: Content is often created in isolation without a clear plan for how it will reach the target audience. This means even high-quality content can go unnoticed if there isn’t a strategy for promotion across various channels.
Content That Fails to Address Specific Audience Needs at Different Funnel Stages: Businesses frequently produce generic content that doesn’t resonate with their audience’s specific questions or concerns at various points in their buying journey. This results in content that might attract views but doesn’t effectively move prospects closer to a purchase.
Inability to Scale Content Production Effectively: As businesses grow, they often find it challenging to increase their content output without sacrificing quality or overwhelming their internal teams. This limitation prevents them from fully capitalizing on market opportunities or maintaining a competitive edge.
Lack of a Defined Brand Voice and Style Standards: Without clear guidelines, different content creators within a company may produce content that varies wildly in tone, style, and messaging. This inconsistency can confuse the audience and dilute the brand’s identity.
Content Optimization for SEO and Conversion is Overlooked: Many businesses create content without considering how it will be discovered by search engines or how it will encourage desired actions from the reader. This oversight can lead to content that performs poorly in search results and fails to generate leads or sales.

Strategic Content Creation & Delivery Systems

Sustainable content development systems to drive measurable results aligned with your goals.

book a free discovery call!

Ann Donnelly Business Operations Consultant

Why You Should Work with Ann Donnelly Fractional COO

Systems Focus: I build sustainable operations, not one-off campaigns.
Practical Implementation: I provide tools, templates, and hands-on support.
Business Alignment: I connect all activities to your overall business objectives.
Data-Driven Approach: I emphasize measurement and continuous improvement.

Learn More

Ann helped my nonprofit to build a campaign strategy around a large high-stakes project. She listened to each of us in the room, sometimes reading between the lines, to guide us to a successful plan. The tips and tools she provided continue to be useful beyond that project.

Sarah Hoffman

Communications and Outreach Manager, Lake George Land Conservancy

I had the privilege of working with Ann in London for RR Donnelley. I found her to be a creative problem solver, working on complex transactions to very tight timelines. Always able to keep calm and controlled, despite the pressure, Ann would always find an operational solution to meet client’s expectations and deliver a first-class service. I would always recommend Ann as a key part of any team.

Mark J. Williams

Chief Revenue Officer (CRO), Tarjama

Working with Ann was a pleasure! In addition to her wealth of knowledge, she provided us with phenomenal templates that I am eager to continue to put to use. We discussed a lot of ideas that I hadnever even considered and am excited to implement into our organization’s marketing plan. Ann’s style of coaching is encouraging, inspiring, and realistic. She’s great at making you feel at ease and confident in what you do.